About
A small Scottish firm with a narrow focus
Quaich AI was founded in Scotland to help specialist recruiters build client relationships more consistently, using technology where it genuinely helps and people where it matters.
My story
Steve Farquhar has spent his career in marketing, sales and digital technology, and has seen how much opportunity is lost because the right conversation between the right people never starts.
He realises that AI can drive significant efficiencies for business but it is also under scrutiny for its sustainability credentials and its potential impact on humans.
Quaich AI grew to do the right thing and give something back — he founded the company to use AI as a practical force for healthier business, healthier people and a healthier planet, rather than as an end in itself.
He is based in Scotland and works with clients in energy and health related businesses across the UK and beyond.
Healthy people, healthy planet
The industries we serve first are the ones building renewable capacity, cutting emissions, and improving how people look after their health. Helping the recruiters who staff those industries is a modest but direct contribution.
It also keeps our work honest. We would rather be useful to a small number of firms in fields we understand than sell the same campaign to everyone.
The name
The quaich is a traditional Scottish cup, held with two hands and shared as a symbol of trust, friendship, and community. It is offered, not sold.
Those same values shape how we work: technology should strengthen human relationships, not replace them. Every message sent on your behalf is one you would be comfortable signing.
How we work
Built narrow, run with people in the loop
- Built around specialised recruitment markets, not general B2B outbound
- Personalised messaging rather than mass outreach
- AI efficiency supported by human strategy and review
- Campaigns shaped around your positioning and your voice
- A partnership based on trust and transparency about what is working
Ready to build a more consistent recruitment pipeline?
Let’s look at how you currently win new clients, where opportunities may be getting missed, and whether a managed outbound system makes sense for your firm.