How it works
From a defined audience to a booked conversation
A campaign takes shape over the first few weeks and then keeps improving. Here is what happens at each stage, and what we need from you.
-
Stage 01
Research and positioning
We start with your desk: the roles you fill, the clients you enjoy, and the ones you would rather not repeat. That becomes a written profile of the companies worth approaching and the language that will resonate with them.
Week one · one working session with you
-
Stage 02
Targeting and list building
We identify companies matching the profile and the decision-makers within them, checking for hiring signals, recent funding, project awards, and team growth. You see and approve the list.
Week one to two · reviewed with you before anything is sent
-
Stage 03
Campaign setup
Message sequences are drafted around your positioning, with variants to test. Sending is set up from your own LinkedIn profile at a volume that stays well within sensible limits.
Week two · sequences shared for sign-off
-
Stage 04
Personalised outreach
Outreach runs steadily rather than in bursts. Each message references something specific about the company or the person, because generic notes are what recruiters are already ignoring.
Ongoing
-
Stage 05
Response handling and qualification
Replies are triaged quickly. AI drafts the routine responses; a person checks them. Interest is qualified against your criteria before it reaches your calendar, and anything sensitive is escalated to you.
Ongoing · human review on every thread
-
Stage 06
Appointment booking
Qualified prospects are booked directly into your calendar with a short brief: who they are, what they said, and why the conversation is worth having.
Ongoing · straight into your diary
-
Stage 07
Review and optimisation
We review acceptance, reply, and meeting rates by sector and sequence, then adjust targeting and messaging. Results improve because the campaign is edited, not because it is left running.
Monthly · reporting you can read in five minutes
What you get
Run alongside delivery, not in competition with it
- Consistent business-development activity, whatever delivery looks like that week
- More direct access to hiring managers rather than gatekeepers
- Messaging tailored to your specialisation and the way you position it
- Less consultant time spent researching prospects manually
- A clearer view of which sequences and sectors respond
- A system that is adjusted as response data comes in
Ready to build a more consistent recruitment pipeline?
Let’s look at how you currently win new clients, where opportunities may be getting missed, and whether a managed outbound system makes sense for your firm.